As a leader in window management solutions for more than a half century, Mecho was looking to freshen their brand and keep their “best in class” relevance with a new generation of architects, designers and builders.
Objective/Ask Mecho needed to ensure they remained the “unbreakable spec” of their industry as less expensive yet lower-quality usurpers started knocking
Solution/Answer We developed specific ways of targeting and communicating to the different audiences for the brand and then focused communications to appeal to the way they preferred getting information
Results/Get The Mecho brand is stronger than ever. With a consistent new look
Create a new look for an established brand and cement its position as an industry innovator and go-to partner.